Each European Mobility Week focuses on a particular topic related to sustainable mobility, the so-called focal theme. Local authorities are required to organise activities for their citizens based on this theme. They are also encouraged to launch and promote permanent measures that support the theme.
Choose, Change, Combine – European Mobility Week 2015
Every year, since 2002, the European Mobility Week is organised from 16 to 22 September and is dedicated to sustainable mobility. The campaign is accompanied by a one-day event called “In town, without my car”.
The European Mobility Week gives the opportunity to initiate a wide range of activities and represents a platform for local authorities as well as organisations and associations to:
- promote their existing policies, initiatives and best practices related to sustainable urban mobility;
- contribute to raising citizens’ awareness on the damages that current urban mobility trends generate on the environment and the quality of life;
- establish performing partnerships with local stakeholders;
- be part of a Europe wide campaign, sharing a common goal and a common identity with other towns and cities;
- emphasize the local commitment towards sustainable urban transport policies; and
- launch new longer term policies and permanent measures.
The campaign has its origin in the initiative of the former European Commissioner for Environment Margot Wallström, who established the Car Free Day as a European initiative in the year 2000. It serves as an opportunity for participating cities to show how matters related to the environment concern them. For one day, local authorities can present their urban centres in a different light and implement key actions aiming at restricting motorised traffic in certain areas, encouraging the use of sustainable modes of transport and raising awareness on the environmental impacts of citizens’ modal choice.
After the organisation of two successful ”In town without my car!” events in the whole of Europe, the year 2002 marked the start of a new initiative, the European Mobility Week! The ninth edition will take place in 2010!